Emily Penfold Dailey
PORTFOLIO OF WORK
VIDEO PROJECTS
Video content is continuing to provide increased conversions as compared to text and even static visual marketing and content online. These are some of the projects I have created through generating unique video content, or incorporating photography into an animated slideshow.
September 2017
GLIDDEN HOUSE HISTORY
The Glidden House is an independent property in Cleveland Ohio. The property was once a private family residence and was later converted to a hotel. I wrote and directed a series of short videos to highlight the history of the hotel.
August 2017
PROPERTY WELCOME
For the 2017 Greenwood Hospitality Group General Manager and Director of Sales and Marketing conference I was asked to create an introduction to the new properties within the portfolio. This is a compilation of photos of the new hotels.
October 2016
SPIRIT TO SERVE
In August 2016 Baton Rouge was inundated with two feet of rain in 48 hours. The event caused severe flooding and team from Greenwood properties were impacted. This video was created to highlight the recovery efforts of fellow hotels.
MARKETING & BRANDING
I believe that branding is more than a logo, it is the stories our guests and ambassadors tell about us. I also know that a strong brand is the best way to ensure a great marketing plan. This small collection highlights some pieces of the diverse marketing and branding projects I have completed over the past several years.
HOSPITALITY MANAGEMENT COMPANY NEWSLETTER
January 2017 - Present
I manage the quarterly newsletter for Greenwood Hospitality including curating content for the issue, designing the publication, copy-writing and editing guest pieces, publishing a digital copy, and company-wide e-mail distribution of the magazine.
HOTEL BRANDING & TRAINING
July 2018
I completed a rebranding project for an independent historic hotel in the portfolio. Working with an historian we crafted stories about the family that built the home. The story was then used to redesign all collateral, websites, and service training. Working with an interior designer, the signature suites of the hotel were created with the characteristics of some of the family members. I created and conducted a history, area, and service training for the hotel staff.
HOTEL BRAND ACTIVATION
March 2018
After receiving the brand design for two sister properties I crafted the individual brand story for each property and designed the service rituals at the properties.
ADVENTURE TOURISM MARKETING
January 2018 - Present
A Florida-based adventure tour company expanded rental operations to three locations and required new print marketing collateral including posters, rack cards, and a display windows at an area hotel.
HOTEL BRAND ACTIVATION & TRAINING
December 2016 - June 2017
After receiving the brand story for this hotel I compiled a brand activation recommendation including uniforming, in-room amenities, and service rituals. I created and conducted a robust service training for the pre-opening team of the hotel.
HOTEL PRINT MARKETING
January 2017 - Present
As I have continued to build digital marketing content for the company and our hotels, I have been enlisted to create print campaigns for magazine print advertisements, conference banners, and informational brochures which reflect the same aesthetic as our digital assets.
Facebook event cover photo forthe strolling beer dinner event.
This event poster for the strolling beer dinner was printed and posted locally and used on large video displays on property.
This event cover photo was used on Facebook and via e-mail for promotions.
Facebook event cover photo forthe strolling beer dinner event.
RESTAURANT EVENTS
May - September 2014
A hotel restaurant hosted a series of beer and wine dinners and tastings. I designed posters for print and digital signage, Facebook event visuals, and email campaign imagery. I also wrote copy for all marketing initiatives.
PUBLIC SPEAKING
Sometimes, there is no substitute for meeting in person. I have been invited to present and train at numerous conferences and to facilitate discussions at the high school and university levels. This group highlights a selection of work from some of those programs.
GM & DOSM CONFERENCE
August 2017
I was invited to return as a presenter to the Greenwood Hospitality Group General Manager & Director of Sales and Marketing Conference. The GMs received an introduction to modern marketing techniques. I created engaging content such as live quizzes for the sales and hr presentations and also created two videos to present at the conference.
HUMAN RESOURCES CONFERENCE
July 2016
I was invited to speak to the Greenwood Hospitality Group Human Resources conference to provide the team with industry insights, resources, and guidance on digital recruitment. The one-hour training had some key actionable takeaways, some of those slides are provided here.
GM & DOSM CONFERENCE
June 2016
I was invited to present at the Greenwood Hospitality Group General Manager and Director of Sales and Marketing Conference. I facilitated a number of trainings, discussion, and activities. Food & Beverage Selling Skills Training, Technology for Sales Discussion, Photography Training & Instagram Activity, Digital Marketing Training, Social Media Analytics Training, Emoji Activity
COMMUNITY PROJECTS
Helping Others
Volunteerism and environmental stewardship are ways of being I was raised with. I believe we each have a responsibility to improve our communities and preserve the natural resources for the benefit of this and future generations. My great passions are youth, animals, and the environment. Below is a limited list of my long-term volunteer activities.
PLASTIC FREE FLORIDA
May 2017 - January 2020
I hold the position of President of the Board for this organization. Our goal is to eliminate single-use plastics throughout the state. Currently we are focused on inspiring businesses and individuals to go plastic-free. We are working to recognize and share the resources of businesses that have eliminated single-use plastics from their operation.
FLORIDA YOUNG DEMOCRATS
April 2017 - Present
I serve as the Chair of the Environmental Sub-committee. As a member of the Florida Young Democrats of Indian River County my work is focused around advocating for environmental issues concerning the Indian River Lagoon and our shoreline at city council events, community engagement events, and statewide political events.
RIVIERA BEACH COMMUNITY GARDEN
May 2015 - April 2017
As a planning committee member and volunteer I created all social media channels for the garden and developed systems for inter-committee and community communications. I also taught fundraising garden painting classes, volunteered in the garden, and assisted with public garden events.
GIRL SCOUTS OF SOUTH EASTERN MICHIGAN
September 2012 - June 2013
As the main Girl Scout Troop Leader I facilitated all troop meetings, coordinated and attended community events, and managed troop finances. I created a format where each girl could create and run her own troop meeting.
PROVIDENCE ANIMAL RESCUE LEAGUE
June 2009 - May 2010
I took and edited photos, wrote descriptions, and posted all incoming adoptable felines, small pets, and dogs. I also socialized, cleaned, and fed all adoptable felines and small pets and fostered kittens as needed.